The Mitsubishi Gallant - on its Way Out?

Mitsubishi has been trying to work out a way to kickstart consumer interest in its cars in America. And it's also been trying to make cars that are actually adequate for our environmental laws. The best way that Mitsubishi has devised of doing this, is to go after plug-in electrics in a big way. There are six new electric models coming over the next four years. And as a way to liven up its lineup, Mitsubishi has decided to shed a little deadweight - and that includes the well-loved classic, the Mitsubishi Gallant midsize sedan (there is no conspiracy against the Gallant - Mitsubishi will be dropping the Eclipse and the Endeavor as well).

In about three years, the Mitsubishi Gallant will no longer be on our roads. Why are they doing this? To begin with, this has always been a niche model. It hasn't been selling well enough to justify an entire model line. And since it's quite a large car, building it in the Mitsubishi factory in Normal, Illinois, and then exporting it overseas is a somewhat difficult thing. They first transport it by surface to a port on the West Coast or the East Coast and then load it on ships to be transported to the Far East and Europe. Mitsubishi feels that it has entirely the wrong model lineup for today's market. What it wants to do is to concentrate on smaller and lighter electric cars.

It isn't just that it's hard to transport the Mitsubishi Gallant and other large cars to export markets. Consumers today are beginning to favor smaller and more efficient cars. To achieve efficiency in a small car, they would have to install really expensive exhaust treatment systems on them - a move that would take away any price advantage that buying a small car could have for a consumer. It seems clear to Mitsubishi that the only thing left for them to do is to abandon normal gas-powered cars and switch entirely to hybrids and electric cars altogether.

Mitsubishi has been in the US ever since the year 1982 (even if Chrysler used to sell Mitsubishi cars rebadged as Dodges and Plymouths before then). It was around the year 2002 that Mitsubishi was at its most popular, selling nearly half a million cars. And then they began to tumble. They thought that they would position themselves as the sporty choice for the youth market. While that did work bringing in young buyers in droves, these weren't people who were actually able to afford their cars. They defaulted in droves too. Mitsubishi is down now to about 30,000 cars a year - and the company's plant in Illinois is barely functioning. For now, they're only going to be building the Evolution and the Outlander in the foreseeable future.

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