Advertising on the Internet

There's really very few places you can go nowadays where you cannot get internet service. Shuttle pilots regularly use it to communicate with people on the ground, perhaps we remember the researcher in Antarctica that used a web stream so she could operate on herself, and of course there's you and all the other people like you wandering around with your iPod streaming this that and the other for you. So whats in it for business?

The major attraction for business's for advertising on the Internet is the cost. Rather the lack of it, per gained market. Broken down this means that a company can readily reach a target market, if it's done right, much quicker and at a lower cost than any other media out there. What companies do to achieve this is nothing short of remarkable, with whole industries now in vogue to simply fill the rapacious desire of all for a quick and profitable return on their ad's. These ad's range from full page, "in your face" pop up or pop under ads, you have tear type ads (those with the peeled corner look to them), simple text links, sponsored links, text embedded links, content as advertising, paid reviews as advertising.. the list seems endless. Which it probably is, because as soon as a new wrinkle in technology comes about, then a new form of advertising on the internet comes into been to utilize it. How many of you have NOT gotten an unsolicited text message about something or other?

As with everything, there's good and bad advertising on the internet, with a slew of best practices and all that they entail to go with them. This just wont work 100% simply because what one group decides to do, doesn't mean that someone else isnt going to corrupt it to nefarious means. If that were the case, would I still be getting emails telling me I've won the UK lottery for Europe (that doesn't exist, incidentally) even though I've never entered such a thing?

When done right, using the right demographics and no Black Hat (this is the term used for using not so legal methods for market gain, audience attraction etc. that's looked down on by the majority of the web industries) techniques then advertising on the Internet should be the way for all smart marketers to go, whether for your teen's dog grooming after school business (think local) or that corporate giant struggling (think Palm) it will work for you.

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