A Rolls Royce Limo - that's Green?

Quick - when you think of a Rolls-Royce limo, what kind of association do you make? All green, all the way, right? No, not that kind of green - the kind of green with Franklin on it. But really, the double-R badge doesn't just want to be identified with cars for the insanely rich where the loudest sound at 60 mph when you sit in the cabin is the electric clock. They want to be the car that at 60 mph is just as quiet to those outside the cabin. What are we driving at? At the all-electric plug-in Rolls-Royce, the 102EX that was unveiled at the Geneva Motor Show in March, of course.

The company, that is owned by BMW by the way, isn't completely sure that the classic Rolls-Royce limo should go all-electric. To them, the gorgeous 102EX that they revealed was all about presenting the concept outside the company to try to measure the reaction of their adoring public. After all, who wants to mess with the classic Rolls-Royce experience with something as newfangled as an electric motor and batteries that you plug in? The regular Rolls-Royce limo (who would think that you could use the word "regular" to describe a seven-liter monster that weighs 6000 pounds and costs $400,000?), the Phantom, for instance, gets 18 miles to the gallon on the highway. It weighs as much as a full-sized American SUV, it provides its spoiled occupants with luxuries such as a refrigerator in the back seat and crystal wine glasses to set on the heavy high-quality wooden trays that fold open. In short,it's quite far from any claims to being green.

The problem with manufacturing a Rolls-Royce that's electric is that electric cars are typically not able to support the kind of luxuries that Rolls-Royce is known for. For instance, the air conditioner on a Rolls-Royce packs as much cooling power as two-dozen domestic refrigerators. This is hardly the kind of thing that the electric format will be able to support. Electric cars, to be able to implement a reasonable driving range, must ruthlessly cut down on amenities that draw power from the battery. And these cars are usually made from lightweight composite materials. What do you do with composite materials in a car whose whole selling point is mahogany, oak, pile carpet and sheepskin? If Rolls-Royce actually manufacturers such a car, it will need to get a focus group on a new philosophy for stripped-down luxury.

If the company decides that an electric Rolls-Royce limo is really in order, it could point to where Maybach, Bentley, or other superluxury marquees could be headed in the future.

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