If you are looking for a new bulk e-mail solution, Amazon's web services has a new solution for you - it's called Eimple Email Service or SES. It's made for businesses that need to send out bulk e-mail (and no, that's not code for spam). Any business that does want to use Amazon's new service to send out spam as well as legitimate bulk email will find that Amazon has all kinds of safeguards in place to make sure that no business goes and besmirches its good name.
Why exactly do you need SES? You could just buy cheap software to do the same thing on any old PC. Couldn't you? What you get with SES is a way to make sure that your messages actually get through without being filtered out by any of an email account's bulk email filters. Amazon loves to send out bulk email itself. It's a huge online store and it has to send out lots of advertising email. Whatever they have been doing though to make sure that their bulk email isn't just filtered by your spam filters, they are now bringing to the public. If you sign up for their services and use it to send out spam, that'll just destroy the credibility they have with the spam filters and every email provider. It's in their best interests make sure that spam isn't part of what they allow you to do.
Amazon's SES bulk email service is going to be pretty cheap. If you open an Amazon Elastic Cloud Computing instance, you can send out 2000 e-mails a day for free. You only need to pay for the bandwidth you use. Past that, you only pay a dollar for every 10,000 messages. But they won't just sign anyone up. They're terrified of having their service abused for spammy purposes. So they give you an evaluation period when you sign up - in something they call the SES sandbox. While you're here, you use your time to set up your mailing lists. For every e-mail address that you set up, you need to have it verified - the recipient has to click on a link in your e-mail to actually agree to being sent messages.
Once they make sure that there are no complaints they are receiving about your emails, you don't need to verify your recipients anymore. They're beginning to trust you. You can send out 1000 emails a day at this stage. They'll still keep checking you closely. If there are any signs of how you might be spamming anyone, they pull you up. That's just an excellent, well-tested way to send out bulk e-mail.
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