Keyword Advertising for Effective Marketing

Keyword advertising has become a major catchphrase for advertisers. Yahoo! is said to have pioneered it. Googles AdWords program is one of the most popular types of keyword advertising. The marketer links the advertising or web content to certain keywords; this triggers the search engines to pull up the web pages and advertisements while searching for the linked keywords.

When the user searches for a specific keyword, relevant ads would appear on the designated banner space. Search engines usually employ a pay per click method for claiming their revenue. If the user clicks on the link and lands on the page, the search engine gets the bid payment. The bid amount varies and is determined by the advertiser based on some basic guidelines. The bid is placed to secure a prominent place in the list of advertisements that get displayed.

The success of keyword advertising is in identifying the exact words that people would search for. The keyword should differentiate one organization among its peers. Not all words can be used as keywords. If it is a very common word, say car, the competition would be too high to target the right customers. Such generic words are synonymous to industries. Be more specific in your keyword advertising. Make the exact product or service to be your keyword. Instead of just saying car, try something like cheap car deals, or best car deals. The goal is to increase the visibility of your web page to the right set of potential customers.

The better optimized the pages are, more will be the traffic to your site. Rather than wasting your resources for unlikely customers, the right keywords would generate targeted ads and take you to the exact customers you were looking for. This technique helps build the brand as only the relevant seekers are exposed to the information leaving out the random and uninterested customers. Each keyword ad should have a landing page that must have the relevant content to sustain the interest. The ad is only a platform to get customers to your web page; it is the responsibility of the landing page to make business revenue.

There are numerous firms that offer keyword advertising services. It costs far less than the traditional advertising efforts and brings in more return on investment. Such professional firms will have the competency and experience on formulating keyword ads and search engine optimization. They will be able to provide consultation on and even write the ads for you.

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